Miller-Coors is once again teaming with CMG Media Agency and the Daytonamaniac VIP Card Program on efforts to make the Spring Break season safer. The beer brand is bringing its signature Free Rides® program to Daytona Beach, Florida to provide spring breakers with a safe transportation alternative.
Free shuttle service will be provided nightly throughout the major routes of Daytona Beach beginning March 2 through March 22, with stops at popular hotels, bars and restaurants.
When the service was offered in Panama City Beach, over 60,000 spring breakers rode the free buses during the month of March. Not only is keeping the community and its visitors safe a priority for this program, but also the promotion of responsible consumption of MillerCoors products.
The Free Rides is yet another great tool for promoting responsibility in the community and Daytona Beach merchants and retailers have been very receptive of the program.
Stops will include the following hotels, clubs and local businesses:
Holiday Inn Resort
Boardwalk Inn Hotel
Ocean Walk Shoppes
Plaza Resort and Spa
Coyote Ugly and Rok Bar